Grey Sheep


berlin / germany


University of science and arts

Graduation year


Main Manufacturing Countries


Unique vegan elegance, inspiration and innovation – cruelty-free – vegan.

„With unique design and innovative sustainable materials we are going to spread the luxury fashion market with new freshness.“

Our vision is to entire the luxury fashion market with our unique and elegant high quality handbags and accessories that are ethical, environmentally friendly, vegan and produced under fairest conditions.

With LUCKYNELLY you own a unique piece of art with a sense of delight.


For our handbags we use the most innovative and ecological vegan materials in the world as the genuine sewable wood, real sewable slate stone, Piñatex, apple skin, high quality reflective pleather, organic velvet, cork and many more. All metal details are allergical free and made in Italy with high quality craftsmanship.


Our fashion accessories as belts, bracelets, chokers and other fashion products are matching to the actually collections and are made of the same materials as our handbags.


The unique jewelry art pieces are made from finest Italian made quality metal parts and we offer jewelry made of sterling silver, different karat gold, platinum and even diamonds on personal request.

The Berlin fashion designer label LUCKYNELLY provides fashionable and luxurious handbags and other accessories that are 100% vegan.
LUCKYNELLY does not support the use of animals for fashion and shows that innovative alternatives to (exotic) animal leather can be also very stylish and exclusive.

“We would like to encourage more people to opt against fashion, that is made of animals, because they are kept, bred and killed mostly under terrible conditions. This includes fur, leather, silk and wool. ”

The manufacturing company is based in Milan, Italy and Berlin, Germany

PETA Approved sustainable vegan Fashion Brand from Berlin. Luckynelly supports Peta.

Christine Rochlitz established the vegan luxury fashion accessories label LUCKYNELLY in 2012, based in Berlin. She had been always very interested in fashion, design, interior, painting, colors, new trends and creating special and exclusive things, so she studied fashion design at the University of applied science and arts in Bielefeld, Germany with successful graduating. The brand name was created by christines bearded collie dog „Nelly“ who was the muse for it. With my fashion accessories I want to show that vegan fashion is very luxurious, unique and the lasting trend for our future.

In 2014, LUCKYNELLY won the PETA Vegan Fashion Award in the "Best Accessory for Ladies" category with a wooden belt. Since then, LUCKYNELLY has cooperated very closely with the PETA organization and therefore 5 euros of every product is spend to the animal welfare.

After two years tough work, the British Vogue contacted Christine and wanted to present her and the brand as one of the new talented designers. The unique style also attracted attention and recognition at the British ELLE, Harper's Bazaar and Cosmopolitan, which published in printed issues.

Now, LUCKYNELLY is placed since 7 years and ready for the next steps.


The Berlin fashion label LUCKYNELLY offers stylish and luxurious handbags and other accessories that are 100% vegan. LUCKYNELLY does not support the use of animals for fashion and shows through innovative alternatives to leather that animal-friendly or vegan accessories can also be very chic and exclusive."We would like to encourage more people to oppose fashion made from animals, as these are usually kept in terrible conditions, bred and killed. These include fur, leather, silk and even wool. The production is handmade, place is based in Berlin/ Germany and Milan/ Italy. we worke with the best specialist in this Segment and under the highest Quality. The Materials are from the best Producers in the world, under the specifications of Vegan Material and under the Fairest Conditions to Workers.

Latest Collection

Previous collections