‘Creation of Imperfection’ is the concept of Lima Jordan’s design signature. Born and raised in Germany, she grew up surrounded by art, music and travel. From a young age she found shelter by escaping into her arty bubble, where she expressed herself mainly through drawing. Lima participated in different drawing competitions. Her talent for design was then developed in the UK where she graduated with a fashion design degree in London.
With the quest for primitive multifunction, looking into protective and genderless qualities, she explores the reinterpretation of clothing’s origin. Each piece is well chosen and respected. The focus lies on self-expression, finding identity and social acceptance, thinking away from a disposable society and challenging the accepted norms.
With the use of second hand material and fabrics, Lima Jordan transforms Sustainability, Simplicity and Practicality into raw avant-garde fashion. Inspired by nomadic tribal lifestyles, unknown cultures and her own travel experience, a controversial combination of rich natural tones, asymmetrical cuts, masculine elements and oversized layers is linked by stark black. This trademarks her work and reflects the absorption of color and anonymity.
With the aim to seek beauty in imperfection, her mission is to create individual and unisex styles, to attract the spirit of the outside soul that yearns beyond the mainstream.
For her, fashion is a form to communicate respect to each other and to our environment.