Lady Row
White Sheep
Location
london / England
Lady Row has been founded by Irina Worger in 2018, where Irina has connected traditional fresco paintings and bespoke tailoring. IRina comes from an artistic background, where she had studied for more than ten years of conventional fresco paintings. Also, having a passion for fashion and fabric, guide her steps, to another apprenticeship in Savile Row to master the craft of bespoke tailoring. The artistic foundation and the craftsmanship of tailoring bring together a unique creation: the Dress Coat, a sophisticated, powerful, elegant self-reflection of art and sewing.
Lady Row is a luxury brand that offers craft and creations for pleasure and change in order to drive emotion as a symbolic consumption. The services and products are participating to the symbolic desire, which offers an experience to the social stratification.
The identity of the brand is the rarity of the ingredients, fabrics, crystals, hand drawings, embroideries, the Dress Coats, and the exclusivity. As advantages, the exclusivity is based on secrecy, one-to-one order, rarity, and also work value of a unique design, the Dress Coat, which is a concept drawn from the founder. The style is elegant, sophisticated, which has been inspired from the traditions of Savile Row and Byzantium mythology in order to create desire in the customers for this unique type of clothing. For the customer's desire, the brand offers a mixture of intangibles: lineage, concept of the founder with know-how, and craftsmanship . It can be said that craftsmanship is a tradition which for Lady Row the Dress Coats becomes legacy of story, and a soulful free.
The name of Lady Row means the Lady in the Road founding Opportunities of the World, my life story as an artist. Firstly, for a women artist to practice traditional fresco in orthodox churches, the rarity of the men's world, it was unacceptable. This way, the word 'Row' has the meaning of an argument or a fight. Secondly, to be an apprentice on the high uniqueness of the Savile Row culture, the bespoke service of the men's world just for men, it wasn't easy as the number of the women are in a low. This time the word 'Row' becomes a line, or a number, as a person sitting in the line.
