KSENIASCHNAIDER is a contemporary Kyiv-based fashion brand. It was found in 2011 by Kyiv-based fashion designer Ksenia Schnaider and Moscow-based graphic designer Anton Schnaider. The brand is sold in 16 countries. Together with Kyiv, Paris and Shanghai Ksenia Schnaider presented SS19 at Amazon Fashion Week – Tokyo. The brand was also awarded Sustainable Brand of the Year in 2018 and 2019 by Ukrainian Fashion Week comitee and participated in YOOX & Vogue Italia’s The Next Green Talents 2019. Ksenia schnaider has also participated in various panels on circular economy, including Shrinking Fashion's Carbon Footprint event held by the new york times this november.
The world is going round faster and faster each year and the challenge for the creative industries becomes more complex as one must be both creative and calculated at once. Forever eager to remain in the loop and ahead of the stream, people fall into the trap, where they don’t have enough time to listen to themselves. This is exactly the thought which became fundamental for Ksenia this season. In this restless collection, she is exploring vibrant colours, the shapes reminiscent of her mother’s wardrobe and using a combination of teenage maximalism and anxiety in her slogans. In the end, this is just to represent what is happening in the brain of young creative in the world full of possibility and responsibility.