Kroon was founded 2017 in Luxembourgish by Charlotte Kroon, while pursuing her MA in Fashion Collection&Marketing at IM Florence. Charlotte was born and raised in Luxembourg, but has additional Dutch roots, thus also the name. Having studied in London first, then Italy, she got to experience different cultures and developed her own design aesthetic as well personality that she believes go hand in hand.
Kroon is a lifestyle. Womenswear menswear and accessories made for a person with the same mindset
The brand refers to childhood, especially to its key characteristics which make childhood so enviable for a lot of adults, such as a playful view on life which goes hand in hand with a certain form of unstoppable optimism as well as the untamed and pure creativity.