In 2013 Kristina Armonaite-Ashton, the founder and creative power behind KRISTINA GOES WEST online store, has launched the brand's private label with an aim to deliver clothes and accessories that stand for style, comfort and unite her Nordic heritage with a British lifestyle.
Kristina’s designs are inspired by her observations of a modern, busy city woman, her desires and needs for beautiful, high quality but functional objects.
To ensure the luxurious look of each design, Kristina sources materials from the British companies that stand for quality, traditions and craftsmanship. So she can offer her clientele beautiful and exotic leathers from established Italian tanneries, mohair from Scottish mills used by global fashion superbrands. And the list goes on. To maintain the value and top quality finish, KRISTINA GOES WEST line is handmade only in limited numbers, keeping its production at several artisan studios based in the heart of London.