Klar

Born in an attempt to develop and achieve a new creative universe, where ideas and shapes transform themselves and involve the body on a new conceptual experience. Bounding three award winning creators with different backgrounds and perspectives on the fields of Fashion, Media Design and Visual Arts, K L A R materializes absorbing and projecting that energy to a new audience.
K L A R bounces between new technologies and sustainability aiming to a pure and clear response. By exploring a direct and sophisticated aesthetic, the brand describes itself as a mandatory pro-animal and conscious brand of the contemporary. Through the pragmatic use of Technology and by exploring it along with other artists, a reminiscent flow emerges, merging past and future, clean traits, a functional behavior that refers to ceremonial traditions and ancestral tribes, all guided by a code-logo. A timeless and universal code that dress and adapts to any time and culture and aims to meet the new nomadic future.