kikoRomeo

Iona McCreath was appointed Creative Director of KikoRomeo in 2018, taking over from her
mother Christine-Ann McCreath who founded the brand in 1996. Having grown up as a lifelong apprentice, Iona ventured into fashion quite early, starting her own brand as a subsidiary of KikoRomeo in 2013 at the age of 17. Following this she went on to study a foundation degree in Art and Fashion Design from UAL’s Central Saint Martin’s followed by a BSc in Sociology from LSE.

Her journey at KikoRomeo has seen her design a series of collections, maintaining the brand's aesthetic and artistic heritage. Through this time, she has also worked to redefine the brand’s representation and communication, bringing to the fore a lot of the social impact work that KikoRomeo has done over the years that many do not know about as well as highlighting the decades of artistry that has embedded in this work. Iona’s approach to the brand looks into material innovation, researching and developing ways to create new, sustainable textiles that are informed by our contexts. Whether be this the design that is applied to the textile, or the materials which make up the textile. Under the brand, McCreath recently showed her Tran-seasonal 2022 collections at Lagos Fashion Week (October 2021), Portugal Fashion Week (March 2022) as part of CANEX presents Africa, Rwanda Fashion Week organized by Collective RW alongside the global CHOGM conference and hosted by HRH Prince Charles and The Duchess of Cornwall and the first edition of the AfriCarribean Trade and Investment Summit. She has also participated as speaker in the Lagos Fashion Week Fashion Business Series.

KikoRomeo is a heritage brand that puts sustainability at its core, mentoring many designers
and artisans over the last two decades and striving to create longevity in each garment by using handmade and hand-dyed fabrics as well as hand-carved trims, sourced from the African continent.