KBT KONCEPT is an underground, "Alternative Abaya" brand inspired by Dubai’s hidden industrial areas, where factories and auto repair shops operate side by side with the city’s edgy emerging arts and design scene. The experimental designs are an ode to the imperfect beauty of the energetic, ever-expanding metropolis.
The bold collection is grounded in a rich regional heritage yet reflects today’s lifestyle and is meant to be worn by the woman who has a strong sense of her own individuality. Construction is from unexpected materials like transparent PVC plastic, leather, denim, and even plain white cotton. These creative elements are sourced in markets all over the world then brought to the brand’s atelier, which is a place of great craftsmanship and adventure.
While the classic abaya tends to be feminine and soft, KBT Koncept abayas are highly structured, with each design falling under one of three design principles: asymmetric, shorter in length, or as it is. The abayas often incorporate touches of contemporary embroidery (including a signature red thread stitched into every piece’s collar), adding to the feeling that the designs are functional works of art.
KBT Koncept’s abayas are intended to accompany today’s global woman on journeys around the world. Some designs are hemmed to allow for walking in city streets both at home and away. The collection is meant to be worn by women from all backgrounds who might not ordinarily identify with the Gulf’s traditional dress but would like to make it part of their unfolding stories.