JUDY WU was founded in London in 2013 by designer Judy Wu who moved to London from Shanghai at the age of 19 to study Fashion Design Womenswear at Central Saint Martins.
Reflecting on femininity in a contemporary context, Judy engraved her vision of ‘Feminine Strength – embracing femininity to empower modern women’ to the brand with a strong modern art influence.
JUDY WU confirmed its place in fashion industry with catwalk shows and presentations every London Fashion Week on renowned platforms such as Fashion Scout and On|Off, and has been receiving international acclaim from Vogue UK, Vogue China, Vogue Italia, Harper’s Bazaar China, SELF China, Glass Magazine… to name a few.
JUDY WU has maintained its independence to preserve its creativity, and successfully opened its first store in 2018 in central London in Hyde Park Estate’s upmarket retail quarter – Connaught Village - providing luxury womenswear, unique accessories and handbags as well as bespoke services at its in-store atelier.
Geometric Forest Inspired by birds of freedom, designer Judy Wu uses origami to simplify complex organisms, focusing on the interaction between femininity and geometry for this new collection. Through the process of pattern making, the birds’ wings and tails transform into angular shapes over the shoulder and across the body, morphing into garments that will flatter a multitude of body shapes. Soft fabric such as translucent double organza, light chiffon and fluid crepe has been draped onto the body to create modern and geometric silhouettes. Starched crisp shirting, cotton gabardine and technical blends add a casual note, together with sportswear detailing. The collection is enriched by vivid colour blocks of cantaloupe, rosewater, dewberry, aquamarine, celeste, as well as earthy tones including ochre, beige, maroon and amber. Femininity is a perfect balance of tenderness and fortitude and Judy seeks to capture the beauty within through soft surfaces and solid shapes - simple geometry providing stability and assertiveness, empowering femininity through fashion.