JUBELLA LONDON

Handcrafted clothing & decorative accessories using a rich medley of global prints in captivating colours.

Jubella London was founded by Serina, a former Fashion Stylist from East London. She studied at The University Of The Arts London and always loved travelling and textiles.

Her passion was awakened during a backpacking adventure to West Africa, where she fell in love with the rich vibrant prints that embodied the traditions, meaning and values of African culture both past and present.

“Colours and patterns can lift your mood ” , she says, and this is her main inspiration when handpicking each fabric. Making the people who buy her pieces feel happy when they wear and see them. ”they love the fact that each fabric has a story and a journey of its own”.

All her pieces are personally designed and handcrafted using fabrics sourced during her travels each year.