THE WARM HUG OF THE ANDES
ESTABLISHED IN 2009, JUAN DE LA PAZ IS A BOLIVIAN BRAND THAT FOCUSES ON COLLABORATION WITH ASSOCIATIONS, COMMUNITIES AND SOCIAL PROJECTS, WITH THE INTENTION OF REVALUING ARTISAN TECHNIQUES THROUGH THE EXERCISE OF CONTEMPORARY DESIGN and fair trade.
JUAN DE LA PAZ IS SPECIALIZED IN THE PRODUCTION OF KNITTED GARMENTS EXECUTED IN ALPACA and cotton YARN, BOTH BY HAND AND MACHINE.
The brand's ethos responds to a concept of Andean and timeless elegance; Juan Pereira and Andrés Jordan propose in Juan de La Paz a space without gender as a result of the mod reflection on sportswear and the typology of Andean costumes.
they present their collections in bolivia and peru since 2015, and in mbfw russia global talents on 2020.