JOSEFIN STRID

Orange, turqoise, apricot, brown, dirt, soil, water, sky and sulfur were my first bricks while building this collection. I
found them in the pictures I took in Yellowstone, in the summer of 2010. While being in Yellowstone I thought about
the artist Georgia O´Keffee, an artist I’ve long liked. The landscape of Yellowstone reminded me about her landscape
paintings so I researched her life and work. She was a genuine feminist without saying it, she just lived like she was
equal to other women and men. This led me to a book about forgotten goddesses where I found references to
drapings that I’ve developed and interspersed with flat pattern cutting. One of my key objectives, in this project and
other projects, has been to push the limits of menswear towards feminine elements. I believe that there’s a certain
reason why a woman can wear a suit without anyone looking twice but it’s very striking if a man wears a dress. In
this collection I’ve looked into various reasons for this and I aim to let men dress the same way as women do as
well as the other way around.