JIWON CHOI

Grey Sheep

https://www.instagram.com/jiwonchoijewelry/

Location

seoul / south korea

University

rhode island school of design (RISD)/ ecole cantonale d'art de lausanne (ECAL)

Graduation year

2011

Main Manufacturing Countries

south korea

Contact

JIWON CHOI’s spirit is to channel love, heartbreak, insecurities, and confidence into jewelry designs. Inspired by pop culture and real-life experiences, JIWON CHOI aims to create jewelry that are amulets to bad days and reminders of self-care. All of the jewelry pieces are hand-made at our workshop in the heart of Seoul. While studying at Ecole Cantonale d'art de Lausanne(ÉCAL) in Switzerland, Jiwon’s fahsion accessories design was selected for production by Pascale Mussard of the French luxury brand, Hermès - the petit h department. In 2017, Jiwon Choi established her namesake jewelry brand in Seoul to share her vision for fashion jewelry: fun, naive, and pop.

Latest Collection

SUPERNATURAL

Jiwon Choi's 4th collection is titled <supernatural>. Your superpower comes from when you start seeing yourself as your own hero. Mixing the cutthroat edginess with soft organic elements, the collection consists of jewelry that wishes to become psychological armor to the wearers. The jewelry pieces of the collection utilize the imperfect charms in baroque pearls and colored pearls, perfect finishes in sterling silver and faceted crystals, as well as custom nameplate pieces inspired by the aesthetic of PC game protagonists.