London based South Korean Designer Jekeun Cho graduated his BA in Public Administration at Fudan University in Shanghai before studying fashion. Jekeun Cho fast tracked up from foundation to MA Fashion Design Technology: Menswear at London College of Fashion. After graduating MA his collection was selected to be showcased in London Collections: Men 16 a/w in which the collection was supported by Gutermann. The correlation between psychology and fashion is his significant research influence for designing. Jekeun Cho explores the concept of using juxtaposition between different conflicting subjects to produce an ironic and metaphorical outcome.