JEFFREY ROGADOR

Grey Sheep

jeffreyrogador

Location

manila / philippines

University

fashion institute of the philippines

Graduation year

2006

Main Manufacturing Countries

philippines

To a certain extent, every participant of fashion claims to be of and for the people, but no one holds this principle to a higher regard than that of Filipino designer Jeffrey Rogador. With a respect for the everyman, he has long adhered to the principle of community from the very beginning, where as a Fine Arts student at the University of Santo Tomas and a member of the Salinggawi Dance Troupe, he would not only perform but design dance costumes as well. This genesis would then trace itself to a trajectory of opportunities to enrich himself as a creative, pursuing a formal education at the Fashion Institute of the Philippines, joining the 6th edition of the prestigious MEGA Young Designer’s Competition, and eventually finding a foothold at the longstanding Philippine Fashion Week.

Keeping his focus on the consideration of the greater good and not just a select few, Jeffrey Rogador has fully realized his design proposition in distinct urban streetwear, which straddles a fine line of functionalism, form, and flair. The further refinement of this aesthetic has earned international nods such as Best Jeans Award for Jeansation 2 in Monte Carlo, Monaco, as well as of collaborations with Levi’s for its global Go Forth campaign and for Jag Jeans Origins, which was presented to the exacting editorial expectations of Project Runway judge and Editor-in-Chief of Elle, Nina Garcia.

Ever the creative spirit with roots firm in the art of dance and theater, Jeffrey Rogador has always made time for this first love of his, striking meaningful partnerships of passion that resulted in boundary-crossing and barrier-breaking milestones such as Costume Designer for Martin Lawrence’s Rebel, Amid Shadows, Aria, and The Winding Road for Ballet Manila, and most remarkably, for the Richard Alston Dance Company London for Red Run and Martin Lawrence’s Tangent, Cut & Run, Detour, and A Far Cry. On the local front, Jeffrey Rogador has also worked on even more commissioned collaborations with Binibining Pilipinas, Girbaud Philippines, Converse, Folded & Hung, Electricianz Watches, Ideal Vision Center, McJim Leather, Missdi Models, and B143 Apparel.

His design philosophy isn’t a mere conversion of an unshaken creative and diluting it for the commercial movement. From the idea, the intention is earnest in a desire to exist as a function rather than a flourish. This is why from the very beginning, Jeffrey Rogador has long championed the casting of real people for his campaigns and runway shows, an initiative that has brought to life a pervading Real People Wear Jeffrey Rogador effort that underscores all of his endeavors such as Manila Streetwear and his diffusion lines that include JRXX (a patriotic offshoot of ready-to-wear must-haves, JR (unapologetic streetwear style staples), and Jeffrey Rogador (the premium bespoke line). Whatever the creative output is, you remain the most important consideration.

Guided by the greater purpose of the people in mind, Jeffrey Rogador truly believes that you make the fashion, and not the other way around. By shifting the focus back to the point of origin, the medium of expression becomes far more important and meaningful than just another typical template in fashion. Thus, Jeffrey Rogador becomes more than just the clothes on your back, but rather a part of your identity and story that you will be most proud of to wear, telling the rest of the world of the man they call the people’s designer from the Philippines.

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