ISUWA is a contemporary jewelry brand created by Didem & Snem Yildirim (Studio Zigzag) in dedication to "breaking the routine". ISUWA produces a limited edition of wearable handmade objects inspired by cultural diversity, rhythm, and architecture. Having received Design and Architecture education, sisters create by adopting the architectural practices into design.
"We adopt architectural practices into our designs with the inspiration of cultural diversity. We make the designs producible through working with sketches and models around function, shape and material.
We make use of industrial materials such as plastic, steel, aluminum as well as traditional jewelry materials within the design area through handwork, and combine materials with different textures, made with different techniques. We aim to emphasize the originality in design and create new values with alternative materials by going beyond the precious metals commonly used in jewelry applications.
We involve craft in the production process by concentrating on handwork and producing a limited edition of handmade products in today's mass production-oriented world."