iNDiViDUALS is a high-end, Dutch womenswear brand. The brand is a platform for fashion creativity, managed by third and fourth year students, allowing them to experience the demand of the fashion industry. It provides them with an unmatched experience for future endeavours post-graduation.
The brand is a collective of 27 creative minds changing with every season. This creates a continuing narrative, responding to the evolving Zeitgeist. All tasks and responsibilities are covered by the design, management and branding departments. Fusing these three departments makes for the successful formula that is iNDiViDUALS.
iNDiViDUALS is an initiative of AMFI - Amsterdam Fashion Institute and the Hogeschool van Amsterdam, Amsterdam University of Applied Sciences.