Ilk meaning ‘clan’, was born in 2011, its soul being two designers Shikha Goel and Vinita Adhikari. Shikha Grover Goel graduated from Pearl Academy of Fashion, New Delhi 2006 while Vinita from NIFT, New Delhi in 2008. Their design and production unit is located in Noida. Ilk’s aesthetic is clean, youthful and suave, with a touch here and there of its signature hand-made textures. The garments suggest of a soft grunge feel. Ilk interprets ‘style with energy for their clientele’.