Grey Sheep


london / United Kingdom

Main Manufacturing Countries

United Kingdom

IA LONDON is a British Award-winning Avantgarde fashion brand, delivering artistic content in the form of distinctive-looking garments and accessories to the rapidly growing audience of global independent retailers. IA London was founded in 2017 by Cambridge-based designer Ira Iceberg and represented by Paris and Moscow-based agency and showroom NOB.


IA London received a prestigious ONE TO WATCH AWARD only a year after its first runway appearance. The award, by the iconic Fashion Scout, resulted in the acclaimed Runway Show SS20, under the socially-aware concept "I'm Bias-Blind".

IA London's on-schedule Runway shows SS19 and AW19 at London Fashion Week were supported and showcased by On|Off Presents.. renowned for discovering the best of emerging fashion talent, with previous alumni including Gareth Pugh, Peter Pilotto and J.W. Anderson.

IA London enjoys the support of DIT and UKFT and supported and distributed by YBD since its very first season.


ART AND FASHION INTEGRATION A unique design process was developed in stages, whereby a series of original artworks, created by the founder, hand-painted digitally directly on the pattern. These paintings become the surface of IA’s garments and define their distinctive appearance, unprecedentedly integrating fashion and art.

CUSTOMER-CURATED CUSTOMISATION Our vision is one of wholly personalised fashion, in line with the movement towards original self-style. Whereby, retailers can curate their collections and customise individual garments by choosing from the variety of original and diverse print options.
The prints library is including 150+ original print options that can not be found anywhere else.

DIVERSITY AND INCLUSIVENESS being a proactive advocate of diversity and inclusiveness is an important part of our culture. We are proud to work with models of all ages, ethnicities, religions and body types and challenge industry imposed beauty stereotypes.

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