IA LONDON is an award-winning Avantgarde label founded in 2017.
The brand designs and manufacturers sustainable and ethically-made womenswear with a strong artistic identity. IA LONDON collections are entirely manufactured in England.
IA London was founded by Cambridge-based award-winning designer Ira Iceberg. Although not formally trained as a fashion designer, Ira did study textile design and classical painting. This background defines IA London’s vision of clothing as a way to express personal values and individualism through art. Retailers can personalise individual garments by choosing from a variety of original prints.
To support this vision, a unique design process was developed in stages: original artworks are painted directly on the garment patterns and digitally printed as one unit. This artisanal process results in distinctively-looking pieces with a strong artistic identity.
In 2019 IA London received the “Ones To Watch” Award by the London Fashion Scout, followed by the launch of an exclusive collaboration with multi-award winning British hairdressing brand TONI&GUY, to celebrate 15 years at London Fashion Week.