Our SS21 collection is heavily inspired by the evolution of life, technology and what this could look in the future. Honing in on a notion that our bodies and decisions are not our own. We live in a landscape that has been invaded by authoritarians that control our decisions, bodies and movements. Creating and empowering a toxicity that runs through humanity.
Our film manifests an idea and metamorphosis of life. Flushing out the toxic infiltration pumped into us by society. Ultimately creating a heighten modification of self and beauty. This futuristic vision is juxtaposed against medieval garment details, uniting our history with our future. Soft sheer fabrics and ruffles are contrasted next to harder glossy pvc's with silhouettes that are out of this world. Details such as iridescent's and crystal embellishments evoke textures and tones from our universe.
Creative direction / set - Neon Namaste
Cinematographer - Oli Walker
Photography - Catherine Dinely
Talent - Grace Oni Smith / The Real Banksie / Black Peppa / Sminty Drop