HIBU is a Portuguese brand founded in 2013 that believes that gender is irrelevant to the design of its pieces, making the cross-reference of multidisciplinary references and a minimal deconstructed aesthetic through a relaxed approach.
100% made in Portugal.
IN A DISPOSABLE WORLD WITH RAPID CONSUMPTION TURNOVER, IT IS ESSENTIAL TO REDEFINE THE ROLE OF FASHION AND ACHIEVE SUSTAINABILITY. PROMPTED BY THE VISION THAT EMERGED WITH THE LAST COLLECTION CRU-L, HIBU REMAINS LOYAL TO REINVENTING THE DESIGN OF CONTEMPORARY, GENDERLESS BASICS, DEVISED TO BE TIMELESS, THROUGH DECONSTRUCTED DETAILS AND OVERSIZED SILHOUETTES WITH AN EMPHASIS ON COMFORT, DURABILITY AND PRACTICALITY. THE AUTUMN/WINTER 20/21 COLLECTION SEEKS TO COMPLEMENT AND CONTINUE EMBEDDING AN ABSENCE OF GENDER, PRESENTING NEW WAYS OF WEARING CLASSICS.