HI ON LIFE started up as a comment to the fashion industry, promoting sustainable brands. We have now upgraded to ver. 2.0 and let go of the shop in Malmö to fully focus on designing. The first collection was shown at Cph Fashion Week in August 2015.
Our new design base is in Accra/Ghana where we work in close cooperation with local tailors and artisans. Styles are made on demand, either in one size fit or by personal measurements. As every piece is made one by one it can be customized as requested. In this way we avoid unnecessary stock and waste, while creating exclusive and personal items.
Tailors are independent and get paid according to fair trade principles.