HARDEMAN is a genderless jeans brand based in Amsterdam. The label aims to turn daily routine upside down and challenge public's perspective. By using conventional jeans a wardrobe is created for all man kind. But by liberated from any structure of conformation HARDEMAN,S jeans question normality and let 'the abnormal' be the new sexy standard. The collection Out of the Blue is a re - revolution for the jeans symbolising a redefined outlook on fashion.