Grey Sheep


london / United Kingdom

Gyunel is a UK based label, lead by the creative director Gyunel Rustamova. Gyunel was born in Baku, Azerbaijan and after graduating from the Azerbaijan State Economics University, she moved to the UK to pursue her education in fashion design at the London College of Fashion and Central Saint Martins Universities. Gyunel has been a UK resident for over 10 years and founded her atelier in London, which is based in South Kensington.
Before venturing into fashion, Gyunel enjoyed a successful career as an artist, predominantly painting using oil on canvas. In 2010 Gyunel showcased her work at her solo exhibition entitled Thirteen at the esteemed Cork Street Gallery in Mayfair, for which she garnered much praise and attention. Venturing into womenswear fashion, each season her collections are conceived at the atelier, where Gyunel starts with a process of painting her inspirations. These are then manipulated and transformed into digital prints from which beautifully crafted garments are constructed. Everything from hand embellishments, and hand-finished detailings are developed with luxury and sophistication in mind.
Alongside the seasonal ready-to-wear collections shown during London Fashion Week, Gyunel also creates a Couture line, made entirely in-house at her atelier in South Kensington. A private dressmaking service is available for clients in search of standout luxurious creations that are entirely one of a kind.

Latest Collection