I’m a marketing professional by education but my true passion has always been menswear. After a couple of years of corporate experience, I finally decided to pursue my passion seriously. The very first step that I took was to help a friend of mine to set up a men’s bespoke clothing studio in Lahore.
Now recently I have launched my own label for men’s handcrafted shoes. The brand is called GRACILL. Gracil is a Spanish word, which translates to “graceful” . We are based in Lahore, Pakistan. Our shoes are hand-crafted by indigenous leather craftsman from Lahore & the rest of Punjab province. Lahore was the cultural capital of the Subcontinent Mughal Empire. We aim to combine that cultural pedigree with modern design to craft shoes for the modern man. Please visit our website http://www.gracill.com/ to view our collection.
If all goes well, we intend to showcase at Pitti Uomo by 2020. I hope to find a lot of like minded individuals & forge lasting relationships.