GOOD KRAMA was born with the motivation to have a positive impact on the planet. Its founder Katia Nicolas grew up as a third culture kid and chose Cambodia as the foundation for the brand while residing in South East Asia in 2015. An environmental economist by trade, Katia Nicolas found passion in fashion, sustainable design, and disrupting the status quo in the way she knew best: by bringing talented communities together for a creative project that feels and does good. This is the genesis of GOOD KRAMA.
As most startups begin, Katia Nicolas surrounded herself with enriching individuals that believed in this mission and had their own set of talents to contribute. She welcomed Solli for a year in Cambodia – GOOD KRAMA’s first intern – a German textile engineer who helped develop the fabric sourcing strategy and ecological impact tracking system of the company. In 2017, Katia hired Johanne Bailly, a French stylist specialized in sustainable design as GOOD KRAMA’s Creative Director who has since elevated the brand with every new collection.
Krama, you mean Karma no?
Nope, we mean KRAMA. The krama is a traditional silk or cotton scarf made of thousands of tiny squares that reflect the tumultuous history of Cambodia: a patchwork of contrasting hues, of darkness and light. Used in hundreds of different ways by people of all socio-economic backgrounds, the krama materializes the balance between function and esthetics.
Our leitmotif: Reduce, Reuse, Recycle
GOOD KRAMA is dedicated to radical transparency as we track closely our ecological impact in all aspects of our production. This data is translated to our customers who can consciously understand how each of their GOOD KRAMA purchase can and does make a difference compared to current fashion industry standards. We challenge consumers as much as we challenge ourselves to know their eco-impact.
GOOD KRAMA follows a slow fashion model, meaning that we design, create and produce garments for quality and longevity. We encourage slower production schedules, fair wages, and lower carbon footprint. Our fabrics are either upcycled from local garment factory remnants or hand-woven to order in the traditional Cambodian way.
GOOD KRAMA believes in weaving long-lasting partnerships with like-minded social enterprises. We work with ColorSilk – an enterprise that aims to prevent the ancient Cambodian weaving tradition from vanishing. ColorSilk empowers over 400 women living in rural areas and helps to contribute to their economic development and financial independence. All of our garments are produced in Phnom Penh with FairSew, a manufacturing studio that treats its employees fairly by providing them with a safe working environment, offering benefits well above the minimum levels for garment workers in Cambodia and giving staff opportunities for further learning and development.
As of today, we propose five collections for women and men on sale worldwide:
① Not so basic, basics
The unavoidable staples and first ever GOOD KRAMA styles. We introduce signature caps, handmade scarves, classic crew neck t-shirts with handwoven pockets and print details along with upcycled fleece sweatshirts and much more.
② Shades of Cool
Released for the spring/summer 2017, this is the sober and elegant collection of GOOD KRAMA. In it, you can find an origami mini skirt, unisex button-down shirts, black and white luxurious silk tops along with upcycled cotton denim bottoms.
③ Tropical Midnight
Lots of sustainable sparkles are introduced in this collection. Monochrome takes a back seat as we slip in deep gold and green hues and play on the sheerness of delicate hand-woven silks. The GOOD KRAMA woman is bold and sexy in this Autumn/Winter 2017.
④ Candy Cruise
Pastels and unisex lines are called in for the spring/summer 2018 collection. We introduce sensual backless tops alongside oversized tees and a signature graphic print in various styles. Our best selling little black dress is reborn in this collection along with comfortable upcycled sets.
⑤ Building Blocks
Our Fall collection takes its inspiration from the cyclical destruction and reconstruction happening in Cambodia today. We are seeing the capital of Phnom Penh literally growing before our eyes as construction sites are everywhere. Through this collection, we want to reinforce the foundations of what GOOD KRAMA is about - blending artisanal luxury with modern designs - and show that they are not mutually exclusive.