"Ghitta laskrouif " aims to set new trends, by promoting Moroccan artistry and multi influences heritage as well as presenting new designs to the world.
As a brand, “Ghitta laskrouif” is remarkable due to the fact of being environmentally an innovative project,it stands apart as a luxury brand that is truly committed to supporting the cultural value of Moroccan craftsmanship, a way to merge high fashion with community artistry, creating pieces that are meaningful and have sustainable impact.
The brand have a spirit of mixture of cultures infused with different artistic currents and urban pragmatism,to create vitamined and refined products based on an upcycling and handmade process for an active generation, This led to a mutually rewarding collaboration with local artisans !
i’m proud to be working with the local NGO, It is integral to me to make a positive change; not only environmentally, but socially. community and local promotion are a very important axe of the brand ! I'm devoting my time and knowledge on promoting heritage as well as contributing to empower marginalised women and women artisans through an associative projects by helping them to develop their creativity,artisanal products and network.