FruFru & Tigerlily are Ginette Chittick, Jasmine Tuan and Cheryl Tan. Ginette, Lecturer & Programme Leader at Singapore's LASALLE College of the Arts Fashion Communication Programme, also hosts an Indie Rock club night every Friday at Home Club and is bassist and frontwoman of shoegaze dreampop band Astreal. Jasmine, co-owner of cult boutique Blackmarket, is one half of VJ meister collective Achtung! Achtung!. Cheryl runs her own graphic and web agency “Make” which specializes in both print and web graphics.
FruFru & Tigerlily has always been inspired by music, mood and imagery and that reflects not only in the garments and accessories, but in the names the products have. Each and every piece has a title much like a song does. We grew up on a staple of Indie, Britpop, Punk music and music still figures into our daily lives, thus it only makes sense for us to incorporate into our garments and accessories the imagery conjured by it. We’ve been lucky to have showed on the runway at the SFF Singapore Fashion Rules! segment, represented Singapore in the Malaysian International Fashion Week in the Truly Asia segment 2008, nominated Best Fashion Label by Juice in 2005, and written about in Monocle and New York Times.
While none of us were ever trained as fashion designers, we thrive on being resourceful DIY ninjas! Our garments retain that DIY sensibility that put so much character into our earlier pieces. In FruFru & Tigerlily’s early days, the label largely consisted of garments and accessories that were creatively reconstructed. Every item was a fun project. We’ve never let that punk sensibility slide away and that still figures strongly in our artistic direction.