Flora Rabitti is a fashion designer and illustrator born in 1992 in Mantua.
As a designer, after graduating at IED Moda Milano, she brings forward her studies in European fashion schools, including Central Saint Martins London, Institut Français de la Couture Paris and private sartorial ateliers like Tecnosartoria Rimini.
In 2014 she’s a finalist of the Swiss Cross Textile Award and winner of the Fur Futures London Award. Also in 2014 she began her career, first in more consolidated companies such as Prada or Alberta Ferretti and later in more independent realities such as Vitelli in 2019.
In 2021 she founds her brand Florania, a ready-to-wear independent clothing brand, genderless and no season, which proposes a project of total look garments, made and designed in a sustainable way, hand-made in Milan.
With Florania, Rabitti partecipate as a guest to Swahili Fashion Week in Zanzibar thanks to the Italian Embassy in Tanzania, Fashion revolution week in March 2022, fashion hub of camera della moda in milano in september 2022, who's next paris in september 2022. Florania is also rated on Sustainable Brand Platform, a portal of sustainability valuations of brands and industries, supported by the United Nations.
Between Florania’s collaboration are: Napapjiri, Venchi, Italian Embassy in Tanzania, M&C SAATCHI, Horto Restaurant of Chef Norbert Niedlerkofler, iCompany (Sony group), Motel54, Foodfellas, Clinica Botanica, artists Matilde Solbiati and Matteo Messori.