FINCH brand is being run by a family — Kateryna Biakova and Maksym Holub.
FINCH is famous for art prints and our cross-disciplinary collaborations: we revealed OUR SS20 collection as a neverending fashion show in augmented reality. All models wearing clothes from this collection are scanned using human 3D-scanner and printed as 3D-sculptures. all the looks exist as augmented reality filters in Instagram, which allows users to USE them as a game element. The presentation took place in In February 2020, and liVes its own life during the quarantine.
Another project by FINCH is the capsule series "Ukrainian Fashion Geek", registered as a separate trademark in collaboration with the Ukrainian Fashion Week — these products are part of the dialogue and same time an affordable instrument promoting fashion and domestic products in Ukraine.
FINCH key features are the avant-garde art prints, puffy shapes, multilayered and neat silhouettes. Along with the original ethnic costumes, modern arcitecture, auteur cinema and avant-garde music, we are very much inspired by Asia and the culture of wabi-sabi.
Though the unique and eye-catching image is very important for us, practicality and convenience is still at 1st place.
FINCH showcase collections since March 2015. And Since 2018 FINCH is the resident of Ukrainian fashion week, showing two collections plus one or two capsules anually.
FINCH has 3 Ukrainian covers in 2019: PINK magazine
featured at Vogue UA, L'Officiel Ukraine, Harper's Bazaar Ukraine, PINK, VOGUE Italia, L'Officiel Hommes Ukraine, Vogue RU, the Huffington Post USA, NOWFASHION, bestin.ua, FW-Daily, (former) STYLE.COM etc.
Since 2017 FINCH collaborates with the swiss artist Marianne Hollenstein and the Swiss Embassy of Ukraine, creating capsules and big collections with her artworks and promoting the artist to the ukrainians. This is the first example of fashion and art collaboration in Ukraine, when the artist is being known and invited to exhibit personally because of the collection revealed with the arts. The signature art in used now for an Instagram & Facebook filter (AR).
Second big art collaboration, starting in 2020 is working with Takahiko Ishii, the Japanese artist from Osaka who also creates calligraphy prints for finch.
in 2015 FINCH has been marked as best young brand by VOGUE Ukraine (MBKFD prize), won the contest for young designers in St. Petersburg and as a finalist of TSUM UA contest (2016) got corner in the oldest department store of Ukraine, TSUM KYIv.
We provide early orders for our collections — the top looks available for pre-order right after the show, and can be manufactured using specific measurements.
The range of our merchandise for each offline store around the globe varies depending on the marketing and sales analytic. Due to this specificity there’s no store with full FINCH assortment. The widest range of our clothes in Ukraine presented in our showroom in the centre of Kyiv.
If you’re a stockist representative or wholesale buyer you may request the information for further collaboration, lookbook and/or line sheet.
In 2020 FINCH team has launched another brand: hi-tech sandals OUTFIELD. The design belongs to Oleksandr Holub, Maksym's brother. FINCH famliy is responsible for the online, offline retail and wholesale, international collaborations and marketing in this project. Should you have any other questions or requests please drop an email to [email protected] and it will be forwarded to the appropriate department.