Milano Moda Donna
Milano Moda Donna is the most prestigious event organized by Camera Nazionale della Moda Italiana, with its two yearly appointments and a network of thousands of field operators that work to make this great event perfect. The woman collection fashion shows are the most awaited moment of the international fashion system. Camera Nazionale della Moda Italiana manages and fully co-ordinates all the events, so facilitating the work of showrooms, buying-offices, press offices, and public relations firms.
Milano is the prestigious location that hosts more than 170 shows and presentations, promoting the maisons that have made famous Made In Italy in the world and supporting new talents that make of the fashion world a sector in continuous evolution.In this fascinating and full of creativity scenario, Camera Nazionale della Moda carries out essential functions like drawing up the calendar of the shows and presentations, managing the relations with the Institutions, realizing image and setting of the new Fashion Hub in Piazza Mercanti, the press office and creation of special events.
The Camera Nazionale della Moda Italiana (The National Chamber for Italian Fashion) is the non-profit making Association which disciplines, co-ordinates and promotes the development of Italian Fashion. The Association represents all the highest cultural values of Italian Fashion. It aims to protect, co-ordinate and strengthen its image, both in Italy and abroad.
In accordance with the statutory provisions, the Association is the point of reference, as well as the preferential mouthpiece, for all the national and international initiatives aimed at valuing and promoting Italian style, customs and Fashion. Right from the year of its foundation, in 1958, the Association has pursued a policy of organisational support aimed at the knowledge, promotion and development of Fashion through events with a highly intellectual image in Italy and abroad.
Recent agreements over international calendars, which have led to the signing of the Italian-French agreement, have given Milan and the Camera Nazionale della Moda Italiana the role of undisputed protagonist on the international fashion scene, thus also contributing to the consolidation of alliances with London and New York.
The Franco-Italian Protocol signed in Paris on 26th June 2000 is founded on the strong will by Camera Nazionale della Moda Italiana and Fédération Française du prêt-à-porter Féminin to implement a common policy aimed at developing and circulating luxury products in non-European areas. On January 17th 2005, this agreement has been reconfirmed in Milan with the signature of a new protocol, in presence of the French Minister of foreign trade, On. François Loos and of the Vice-Minister, On.Adolfo Urso, countersigned by the President of Lombardy Region, On. Roberto Formigoni, with the integration of new initiatives particularly relevant, in order to manage the new scenery of the international trade, characterized by the increasing competition that will get worse and worse at the end of the Multifibre Worldwide Agreement.