It has been over thirty seasons and fifteen years that Mercedes-Benz Fashion Week Russia is operating in Russia, the significant time period for our country. During all these years Russian fashion industry gave the world a whole bunch of fashion stars. It was to a large extent MBFW Russia that was the first to set the professional directions and rules in the Russian fashion environment.
A series of seasonal fashion shows of Russian designers which Artefact Agency (owner of Mercedes-Benz Fashion Week Russia and Russian Fashion Week) started doing in 1999, became the new milestone in Russian fashion world. Since then the Fashion Week has changed several names – from the local brand Russian Pret-a-porte Fashion Week to the national Russian Fashion Week, finally changing the name to the global one - Mercedes-Benz Fashion Week Russia.
We chose different venues for Fashion Week but they have never failed to be comfortable for both the audience and designers: as never before we installed tents on Vasilievsky Slope and in Gorky Park, we arranged the shows in Central Artists House on Krymsky Val Street and in the Centre of International Trade. Recent years the permanent venue of Mercedes-Benz Fashion Week Russia has become Central Manezh – the best professional venue in our country. However Russian fashion is no longer restricted even by the walls of Manezh, anyone can see live broadcasts from the runway of Mercedes-Benz Fashion Week Russia and enjoy new collections from Russian designers online from any place of the world.
Since establishment of the Fashion Week, over 400 designers and brands have been demonstrated on the runway. Among all-time participants of Mercedes-Benz Fashion Week Russia are the best names of the Russian fashion such as Slava Zaitsev, Alena Akhmadullina, Dasha Gauser, VIVA VOX, Julia Dalakian, Julia Nikolaeva, Laroom, PIROSMANI BY JENYA MALYGINA and many others. Mercedes-Benz Fashion Week Russia offers convenient, clear and familiar format welcoming foreign designers, buyers and mass media. The largest fashion event in Eastern Europe attracts international well-known brands including Vivienne Westwood, JC de Castelbajac, COSTUME NATIONAL, Frankie Morello, Julien Macdonald, Francesco Smalto, Jeremy Scott.
Russian designers are regular participants of Milan Fashion Week. The first Milan experience goes back to 2006 when several participants of Russian Fashion Week demonstrated their collections at Milano Moda Donna. In spring 2014 thirteen best young Russian designers – Aleksander Khrisnfov, Georgy Rushev, Natali Leskova, Yanina Vekhteva, Anna Slavutina, Maria Golubeva, Luda Nikishina, Natasha Vainshtok, brands Katerinafee, LES’, osome2some, Sol’ Designers, Mineral Weather demonstrated their capsule collection at Milan Fair Super. The last decade the geography of fashion shows performed by Russian designers included dozens of countries: from Canada (Toronto Fashion Week) and Greece (Athens Exclusive Designers Week) to United Kingdom (London Fashion Week) and United States (New York and Miami Fashion Week).