Mercedes-benz Fashion Week Australia

Sydney
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13 May 2018 to 17 May 2018

Mercedes-Benz Fashion Week Australia


Sydney NSW NSW 2000
Australia


Mercedes-Benz Fashion Week Australia is a celebration of fashion and culture. Sydney becomes the nation's style attraction for Australia's most innovative fashion designers, red carpet celebrities and retailers. It is Australia's premier fashion and lifestyle event and showcases the Resort collections of Australia's leading designer brands

The event was the brainchild of PR consultant and former ski magazine reporter Simon Lock. Launched in 1996, in its debut year the event featured shows by Australian designers including Akira Isogawa, Alex Perry and Wayne Cooper. The event had mixed success; British fashion writer Susan Owens wrote a scathing review dubbing it "Fashion Weak" and writing that 25 broken-hearted designers had thrown away their money.
 
In 2005, event founder Simon Lock sold the event and its parent company Australian Fashion Innovators to the New York-based International Management Group.[4] The deal was rumoured to have been worth several million dollars. Rosemount Estate wineries acquired naming rights from Mercedes-Benz in 2006 and the event was renamed Rosemount Australian Fashion Week (RAFW), but the principal sponsorship passed back to Mercedes-Benz in 2011.