Mercedes-Benz Fashion Days Kiev
The international fashion week, which is aimed at the global promotion of a new generation of East European brands. Kiev nowadays became a new fashion capital in the world.
Mercedes Benz Fashion Week in Kiev intentionally moved their show for the beginning of the season in order to have the majority of international press, so they will have possibility to find out new stars from Eastern Europe.
Since its foundation in 2010, Mercedes-Benz Kiev Fashion Days has been striving to bring the Ukrainian fashion industry to the level of international standards, twice a year presenting collections of talented designers to the global audience. “It’s been over 25 years since the Berlin Wall fell, and today, the fashion world is under the unlikely spell of the East.” (Dazed & Confused, 2016) Fashion world is actively discussing Eastern fashion revolution. New talents from these countries already gained a world-wide popularity.
Taking advantage of growing recognition both in Ukraine and abroad, during the years of its existence, MercedesBenz Kiev Fashion Days has significantly expanded its program, which now includes Fashion Scout Kiev - a launching pad for beginning brands, Fashion Days Market - a platform for brands of clothes, shoes , Accessories and decorations, design and decoration items, and the Kiev Fashion Industry Forum - a business conference dedicated to the Ukrainian fashion industry. .
Each season, Mercedes-Benz Kiev Fashion Days welcomes renowned experts to share their rich experience with the growing number of professionals in the local industry. The task of Mercedes-Benz Kiev Fashion Days is to strengthen and expand Ukraine's position on the fashion world map, multiplying the successes of Ukrainian designers in the international arena.