Lane Crawford | Creative Call Out

Lane Crawford, China’s leading iconic luxury department store, is continuing its commitment to supporting emerging fashion and lifestyle talent by bringing its 'Creative Call Out' initiative to Los Angeles for the first time. Register here by January 18, 2018
Lane Crawford, Greater China’s Leading Iconic Luxury Department Store, is continuing its commitment to supporting emerging fashion and lifestyle talent with the announcement that the luxury retailer is bringing its Creative Call Out initiative to Los Angeles for the first time.
The seventh edition of the innovative initiative, which aims to identify and nurture new brands, designers and artist talent, will mark the first time Creative Call Out has taken place outside of China, and the choice of Los Angeles reaffirms the Californian city’s growing status as a global capital for both fashion and creative industries.

The Creative Call Out Project is part of Lane Crawford’s drive to revolutionise its buying model by creating a platform to discover creative talents. This initiative sees Lane Crawford’s buying team traveling to Los Angeles to connect directly with designers and brands who do not show or present their collections in traditional markets, showrooms, and fashion weeks; along with other creatives, from photographers and stylists, to writers and multimedia content creators.

As well as hosting a physical event in Los Angeles, Lane Crawford has launched a Creative Call Out Digital Platform through which designers and creative talents can submit and share their work with its expert buying and creative teams. Successful applicants receive professional support and advice, including the opportunity to have their designers stocked at Lane Crawford, both in-store and online.

Lane Crawford is on the lookout for emerging brands across Womenswear, Menswear, Shoes, Bags & Accessories (including sunglasses and fine and fashion jewellery) and Home & Lifestyle brands that cover home décor, home scents, soft furnishings, art, china, glassware, ceramics, lighting, kitchenware and furniture.  And also creative talents including photographers, videographers, graphic designers, multimedia artists and content creators.

What to include in your application
Business Registration - This is a requirement in order to conduct business with Lane Crawford
- Company overview and mantra
- Product range or portfolio of works
- Price range
- Where you currently stock or who you have worked with
- How your pieces are made, by whom and where
- Business goals, short and long-term
- An overview of production and ordering timelines

Please apply by emailing your brand introduction, contact details, with digital lookbook or portfolio to

About Lane Crawford
Lane Crawford is a global luxury fashion, beauty and lifestyle department store that offers the largest designer portfolio in Greater China, carefully selected by Lane Crawford’s team of experts who travel the world selecting the very best items for its customers. Based in Hong Kong and China, yet with a truly global perspective, Lane Crawford has a unique take on luxury that draws from over 160 years success. It is globally renowned for its carefully curated collections across international womenswear, menswear, shoes and accessories, jewellery, beauty and home & lifestyle.

Welcoming its customers to environments that are designed to liberate and inspire: Lane Crawford is a place where fashion, art and design combine in award-winning, visually captivating spaces. With the launch of its digital flagship in 2011, Lane Crawford became the first omni-channel fashion retailer in Greater China and continues to enhance its range of specialised services that echo the considered approach that it takes to the retail experience.