Fashion Revolution Week
Fashion Revolution Week is our #whomademyclothes campaign in April, which happens at the time of the Rana Plaza factory collapse, where 1,138 people were killed and many more injured on 24th April 2013. We use this week to encourage millions of people to ask brands ‘Who made my clothes’ and demand greater transparency in the fashion supply chain.
That’s why Fashion Revolution brings people around the world together to campaign for a fairer, safer, cleaner fashion industry and celebrated those who are on a journey to make it happen. The week-long campaign’s theme MONEY, FASHION, POWER, will run in over 90 countries. It will explore the flows of money and the structures of power across fashion’s supply chains, centering on garment worker wages and the price we pay for our clothes, so that the public can better understand what it is they are paying for.
The recently published first issue of Fashion Revolution’s fanzine, entitled MONEY FASHION POWER, highlights the monetary flows and power structures across the fashion supply chain. It will help younger audiences understand where their money is going, encourage them to understand the effect of their purchases, and how they can push for positive change. The list of the twenty richest people in the world includes six who run fashion brands. On the other hand, millions of people are employed in the process of making clothes, often not earning enough to pay for life’s basic necessities.
Fashion Revolution Co-founder Orsola de Castro said: “Have you ever wondered who makes your clothes? How much they’re paid and what their lives are like? Our clothes have gone on a long journey before they hit store shelves, passing through the hands of cotton farmers, spinners, weavers, dyers, and sewers. Eighty percent of them are women between the ages of 18 and 24. Many of the people who make our clothes live in poverty. This needs to change.”
Fashion Revolution Week 2018 will feature events and activities worldwide to encourage people to think differently about the clothes they buy and wear and inspire them to make a positive difference.
Garment Worker Diaries, a project created in partnership with Microfinance Opportunities, will document the daily lives of 540 garment workers in Cambodia, Bangladesh and India, to explore what they are paid, how they spend their money and what their daily life is really like. Fashion Revolution will use the research findings to advocate for changes in consumer and corporate behaviour and policy changes that improve the living and working conditions of garment workers everywhere.
Fashion Revolution Week will kick off on Monday, April 23rd, with the annual Fashion Question Time at the Houses of parliament chaired by Mary Creagh MO, followed by a press call. Follow #FQT on the day to be part of the conversation. On the same day, Fashion Revolution will publish the second edition of the Fashion Transparency Index, assessing 100 global brands and retailers with revenues over $1.2 billion and ranking them according to how much information they share about their supply chains.
This year Fashion Revolution are launching Open Studios, asking established international designers to open their studios to the public and share their inspiration. We want to celebrate the invisible process behind designers finished collections, the intimacy of a studio, the reality of the team, and see the people that make our clothes.
Following the success of the #haulternative launch with Youtube vloggers Noodlerella, CutiePieMarzia, Shameless Maya and Graveyard Girl, celebrity fashion influencers and consumers around the world will be invited to create their own #haulternative video online, a way of refreshing your wardrobe without buying new clothes. This year, supported by Avery Dennison, three hackfilms were added to the haulternative initiative, encouraging viewers to embroider and repair their clothes. Avery Dennison has donated Fashion Revolution branded patches made from 95% recycled yarn, which will be distributed to influencers worldwide.
Carry Somers, Fashion Revolution Co-founder said: “As consumers, we have power. We are the driver of trends, and every time we buy something, we’re voting with our wallet. When we speak, brands listen. As consumers, we need to know who makes our clothes and under what conditions. We need to be able to scrutinise what it is we’re really paying for. We need to know that the people who clothe us are being paid enough to live with dignity. Otherwise, we’re effectively and unwittingly contributing to the exploitation of others”.
As the UK looks to renegotiate more than 50 international trade deals, it is more crucial and timely than ever to campaign for a fashion revolution in order to raise awareness of the potential impact on producers and makers in developing countries.
On 24 April 2013, 1138 people were killed and 2500 injured when the Rana Plaza factory complex collapsed in Dhaka, Bangladesh. This tragic incident has ignited an ongoing global call for revolutionary change in the fashion industry.
For further information and other ideas on how to get involved, visit www.fashionrevolution.org