When the founders of Berlin Showroom, the Austrian Fashion Association and Mode Suisse congregated in Paris during Fashion Week in early 2017, DACH Showroom was conceived, borne of a mutual desire to unite and create an international stage for up-and-coming fashion designers hailing from Austria, Germany and Switzerland. For years, those involved have dedicated themselves to presenting and promoting domestic fashion innovation on various international platforms. With the introduction of DACH Showroom, a new, dynamic and inspiring showroom is finally here, offering a young generation of fashion designers the space and support to navigate the global industry. After a first successful Spring Summer 18 season, the three institutions are glad to present in March 2018 a new line-up of designers in a beautiful location in the heart of the Marais in Paris.
After Work Studio
ABOUT THE ORGANIZATIONS BEHIND DACH SHOWROOM
AFA - Austrian Fashion Association
The Austrian Fashion Association is an information hub and service center that aims to nurture, support and promote Austrian fashion talents. Established in 2013, the Austrian Fashion Association is a non-profit institution funded by the Arts and Culture Division of the Federal Chancellery of Austria and the City of Vienna. Supported by the Vienna Business Agency and Advantage Austria, the AFA Agency - a commercial division of the Austrian Fashion Association - showcases bi-annually during Paris Fashion Week a curated selection of Austrian labels to an international audience of buyers and journalists, providing them a high visibility in today’s competitive and challenging market.
Berlin Showroom is the destination in Paris to discover leading fashion design from Berlin. Berlin Showroom bi-annually presents the best of German fashion to international buyers and press providing a unique opportunity for groundbreaking and cutting-edge designers to promote themselves outside Berlin. Berlin Showroom was initiated by Projekt Zukunft / Berlin’s Senate Department for Economics, Technology and Research. It is largely financed by the programme ‘Opening up New Markets’ and the EFRE fund. The joint presentation is realised by IDZ Designpartner Berlin GmbH in cooperation with Arne Eberle press+sales and the Regional initiative Projekt Zukunft.
Mode Suisse is an industry platform promoting collaboration between fashion designers and schools, the textile industry, retail market, media and other fashion-related industry players. Mode Suisse presents, interconnects and discusses Swiss fashion at shows, in showrooms and panel discussions. The semi-annual events staged in Geneva and Zurich are targeted primarily at an expert audience, but also at amateur fashion lovers. In addition, Mode Suisse is an adviser to Swiss designers and a door-opener for appearances at international fashion weeks and events.