33rd International Festival of Fashion and Photography in Hyères
Every Spring in the South of France, the International Festival of Fashion and Photography spotlights young promising artists in the fields of fashion and photography. On the four days of the festival, young fashion designers present to the public their first collection in a series of fashion shows directed by Maïda Gregoiri-Boina. Their proposals are examined and assessed by an attentive jury of industry professionals.
Numerous talents revealed by the past of the festival’s fashion competition have since become essential names in the world of fashion: Viktor & Rolf, Jamin Puech, Karine Arabian, Sami Tillouche, Gaspard Yurkievich, FelipeOliveira Baptista, Sébastien Meunier, Christian Wijnants, Richard René, Swash, Romain Kremer, Anthony Vaccarello, Julien Dossena, Sandra Backlund, JeanPaulLespagnard, Cunnington & Sanderson, Mareunrol’s, Alexandra Verschueren,Léa Peckre, Laitinen - Raasakka & Siren, Steven Tai, Satu Maaranen, Kenta Matsushige, Roshi Porkar.
The Festival’s tight-knit bonds with the fashion industry are one of its major assets: leading fashion companies sponsor all events and awards, and thus mark their engagement towards young talent. Designers that have taken part in the Festival as members of the jury count, to cite a prominent few: Martin Margiela, Hussein Chalayan, Helmut Lang, Jean-Paul Gaultier, Martine Sitbon, John Galliano, Pierre Hardy, Jean Colonna, Azzedine Alaïa, Ann Demeulemeester, Christian Lacroix, Riccardo Tisci, Haider Ackermann, Kris van Assche, Dries van Noten, Raf Simons, Yohji Yamamoto, Felipe Oliveira Baptista, Carol Lim & Humberto Leon.
During the three days of the festival, the selected photographers meet to discuss their exhibited work and ongoing portfolios with the members of the jury. Art dealers, museum curators, art critics, art directors for magazines or advertising agencies, among past Festival jurors we can randomly mention Urs Stahel (Fotomuseum Winterthur), Marloes Krijnen (FOAM, Amsterdam), Dennis Freedman (W, New York), Charlotte Cotton, Glenn O’Brien, Marta Gili (Jeu de Paume, Paris), Jörg Koch (032C, Berlin), James Reid (Wallpaper*, London), Frits Gierstberg (Nederlands Fotomuseum, Rotterdam), Kathy Ryan (New York Times, New York), David Campany (London), Joerg Colberg (Conscientious), Charles Fréger (photographer, France), Erik Kessels (KesselsKramer, Amsterdam), Brett Rogers (The Photographer’s Gallery, London), Karen Langley (Dazed, London), Winfried Heininger (Kodoji Press, Switzerland), Damien Poulain (Oodee, London), Jason Evans (photographer, United Kingdom), Mutsuko Ota (IMA, Tokyo), etc.
Agents, art dealers and art directors, all eager to meet new talent, also attend the Festival. The Hyères meetings between artists and jurors render possible an in-depth discussion — elsewhere highly improbable — about the photographer’s work and its potentialities. An intellectually intense exchange between photographers and key figures of the artistic and commercial spheres, these one to one meetings have often proved fruitful opening for the photographers the doors to different media, from the pages of a magazine to the walls of a museum or an advertising campaign.