Grey Sheep


stockholm / sweden


sir john cass dept. of art, media, and design (london metropolitan university)

Main Manufacturing Countries

United Kingdom

"I look for ways of justifying to myself my presence on the jewellery scene, since it is mainly connected to vanity, superficiality and exclusivity; I want to make soulful, intriguing and inclusive work, without decreasing the visual value. I want an equal jewellery-wearing world, creating pieces that both can make little girls gasp and grown men giggle."

Elsa Hedberg is a jewellery designer with a BA degree from Sir John Cass dep. of Art and Design at London Metropolitan University.
Innovatively exploring personalization, interaction, multiple function and what is really precious to the user of a decorative object, Elsa flirts with people’s inner children, her pieces dramatic, soulful, bursting with colour. Her playful attitude towards materials and function has previously resulted in collections of heat-sensitive jewellery that changed colour after wearing, and cut-out jewellery that gave the wearer an opportunity to finalise their own pieces with a pair of scissors.

Latest Collection