Callout for Entries

United Fashion Project: Callout for Entries

Fashion designers legally based in Belgium, France, Balkan countries, Germany, Latvia or Portugal interested in expanding to the German market during the Berlin Fashion Week, 3-7 July 2018 — apply now!

The United Fashion project is carried out by a cluster of 8 organisations active in the fashion sector in Europe, namely MAD Brussels (BE), Flanders DC (BE), ModaLisboa (PT), Baltic Fashion Federation (LV), Maison de Mode (FR), Fashion Weekend Skopje (MK), Fashion Council Germany (DE) and Not Just A Label (UK). The aim of this project supported by the Creative Europe programme of the EU is to enhance the culture of fashion designers across Europe to be more business minded and at enhancing their competitiveness internationally, without limiting their creativity.

Berlin Fashion Week
Twice a year, Berlin becomes an international stage for fashion and lifestyle. At the Berlin Fashion Week, fashion-lovers, buyers, trade visitors and media representatives meet for shows and awards, find out about latest collections and trends at the trade fairs, visit exhibitions and off-site events.  Highlights of the Berlin Fashion Week are the trade fairs PREMIUM Exhibitions at STATION Berlin, the PANORAMA at Messe Berlin, Seek and Bright at Arena Berlin and Selvedge Run at Palais am Funkturm, Show & Order, Greenshowroom and Ethical Fashion Show Berlin at Kraftwerk, as well as the shows of the Mercedes-Benz Fashion Week at E-Werk. In addition, 40 established & young designers will present their collections at Berliner Mode Salon (Kronprinzenpalais).

German Fashion Market
Germany is Europe’s largest national economy and its biggest consumer of apparel and footwear, according to Euromonitor. Germans like functional wear and rather go for understatement and simplicity. Subtle and less ‘fashion’ labels are the most appreciated by the consumer.  Berlin is the creative epicentre of Germany. Unpretentious, edgy and socially conscious, Berlin hosts several pioneer stores, including Darklands (Alexandre Plokhov, Raf Simons...), Andreas Murkudis and Bless both offering ground-breaking fashion and interior design objects.

Selection Criteria
| Collection of Ready-to-Wear men and/or women, and/or Accessories (shoes, bags)
| Maturity of the collection for exportation, and relevance with the German market
| Interest for one of the topics of the summit: fashion tech and/or sustainable fashion
| Motivation to explore the German market

Costs
| The travel costs and accommodation will be taken in charge by the hosting organisation, the Fashion Council Germany:
| Travel costs (flight and/or train) in economy class
| Accommodation in Berlin (hotel selected by the organiser)

Apply by submitting your application to the country of your legal seat:
| Belgium – Brussels: benedicte.debrouwer@mad.brussels
| Belgium – Flanders: ann.claes@flandersdc.be
| Balkans (Albania, Bosnia and Herzegovina, Kosovo, Macedonia, Montenegro, Croatia, Slovenia, Serbia): info@fashionweekendskopje.mk
| France: nicolas.nesson@maisonsdemode.com
| Germany: sara.teske@fashion-council-germany.org
| Portugal: Joana.jorge@modalisboa.pt
| Latvia: project@bffederation.com

Your application should include:
| The application form filled in.
| A look book of your last collection.
| Available communication material: 1/ label logo (eps), 2/ designers’ portrait (high res, jpg), 3/ label info (max. 1.000 signs without spaces) and, 4/ visual material such as clips (video file) or mood images (hig res, jpg).

Callout Deadline
7th May 2018