Callout

United Fashion Project | Apply Now

This call is organised in the framework of the United Fashion project. It is carried out by 8 organisations active in the fashion sector all over Europe and supported by the Creative Europe programme of the European Union. The call is for fashion designers legally based in Belgium, France, Balkan countries, Germany, Portugal or Latvia and, interested in expanding to the Latvian market with their Spring-Summer 2019 collection during the Riga Fashion Week, October 23-27, 2018.

Riga Fashion Week

Since 2004, the Riga Fashion Week offers a biannual B2B and B2C week hosting fashion shows, presentations, showroom and see now-buy now activities. It attracts leading Latvian, Estonian and Lithuanian designers as well as some guest designers from Italy, Russia, Ukraine and other countries.

It is the biggest and most prestigious fashion event in the Baltics gathering every season more than 10.000 guests and international press including Vogue.it, Vogue.ru, Vanity Fair, Schon, Elle, Fashion Channel, etc.
More information: see also separate file on the Riga Fashion Week.

Provisional RFW programme 

October 23 | RFW Opening
October 34 | RFW fashion shows and presentations | Different venues
October 25 | RFW fashion shows | Omega Hall, Radisson Blu Hotel Latvija
October 26 | RFW fashion shows | Omega Hall, Radisson Blu Hotel Latvija
October 26 | RFW Party
October 27 | RFW fashion shows | Omega Hall, Radisson Blu Hotel Latvija
October 27 | RFW Party

Provisional Programme for selected designers

October 24 | Evening, networking event
October 25 | 10.00 – 16.00 – Workshop Digitization. Brand Building
October 25 | 17.00 – 21.00 – Designers’ showroom (SS 2019)
October 26 | 10.00 – 13.00 – Workshop Digitization. Brand Building (TBC)
October 26 |  17.00 – 21.00 – Designers’ showroom (SS 2019)
October 27 | Departure

Costs

Travel and accommodation costs will be taken in charge by the hosting organisation, the Baltic Fashion Federation:

| Flight and/or train ticket in economy class (max. 400€).
| Hotel in Riga (selected by the organiser).

Deadline for application

11 July 2018
Result of the selection will be shared with the designers by end of July 2018.

Selection criteria

For the selection of the designers the following criteria will be taken into consideration:

| Collection of Ready-to-Wear men and/or women OR Accessories (shoes, bags, jewellery).
| Maturity of the collection for exportation, and relevance to the Latvian market.
| Interest for the topics of the workshop “Digitalisation & Brand Building”.
| Motivation to attend Riga Fashion Week.

How to apply

To download the application form, information guide and further reading please click here.

If you are interested in applying, submit your application to the country of your legal seat:

| Belgium – Brussels: benedicte.debrouwer@mad.brussels
| Belgium – Flanders: ann.claes@flandersdc.be
| Balkans (Albania, Bosnia and Herzegovina, Kosovo, Macedonia, Montenegro, Croatia, Slovenia, Serbia): info@fashionweekendskopje.mk
| France: nicolas.nesson@maisonsdemode.com
| Germany: Sara.teske@fashion-council-germany.org
| Portugal: Joana.jorge@modalisboa.pt
| Latvia: project@bffederation.com

Your application should be sent by July 11, 2018 at the latest and should include:

| The attached application form filled in.
| A look book of your SS19 collection (or previous season).
| Communication material (designer portrait, image of the SS19 collection or previous season, short collection description, number of looks, brand logo in .eps, .ai or other vector format).

Latvian fashion market

Fashion and retail market in Latvia is constantly growing and evolving. Few past years have proven, that there is enough market for several strong concept stores to co-exist along. Local customers as well as tourists appreciate niche brands and tend to choose those more frequently.

Customers in Riga tend to wear easy and comfortable ready-to-wear collections with a sparkle of luxury elements, like embroidered streetwear, chic dresses worn with sneakers and oversized trench coats.

Main customers are women, age 30+ that love personal touch in shopping and would rather choose something special from a small and evolving brand than just another piece from well-known luxury fashion house. Instead younger generations would choose sporty bombers and sneakers from local designers.

There are several multi brand stores located in the city centre that have already built their own clientele with niche and targeted display, drawing a lot of customers back to street shopping, instead of crowded and overly commercialized shopping malls.

Social media is a strong tool, that makes brands noticed and it works very well in Riga. Brands are cooperating with influencers and bloggers to get their message out to the customer. Most importantly, they have a very strong and clear message of what their brand represents.

United Fashion

The United Fashion project is carried out by a cluster of 8 organisations active in the fashion sector in Europe, namely MAD Brussels (BE), Flanders DC (BE), ModaLisboa (PT), Baltic Fashion Federation (LV), Maison de Mode (FR), Fashion Weekend Skopje (MK), Fashion Council Germany (DE) and Not Just A Label (UK). The aim of this project supported by the Creative Europe programme of the EU is to enhance the culture of fashion designers across Europe to be more business minded and at enhancing their competitiveness internationally, without limiting their creativity.
Through a number of international network events and transdisciplinary training workshop, more than 150 fashion designers will have the opportunity to participate by showcasing their collection, getting to know and understand several European markets, developing new skills in fashion tech, sustainable fashion, production, craftmanship, business models... between 2017 and 2021.

More Information

The United Fashion website is under construction. For more information, contact benedicte.debrouwer@mad.brussels or click here for all the downloadable information.

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