Callout

United Fashion Project | Apply Now

This callout is organised in the framework of the United Fashion project. It is carried out by 8 organisations active in the fashion sector all over Europe and supported by the Creative Europe programme of the European Union.

United Fashions Project is open to all fashion designers legally based in Belgium, France, Balkan countries, Germany, Portugal or Latvia who are interested in expanding into the German market with their Autumn-Winter 2019/20 collection during the Berlin Fashion Week, 14-17 January 2019.

United FashionPhoto credits: Axl Jansen/Sonja Heintschel Photographers

Berlin Fashion Week

Twice a year, Berlin becomes an international stage for fashion and lifestyle. At the Berlin Fashion Week fashion-lovers, buyers, trade visitors, and media representatives meet for shows and awards, find out about the latest collections and trends at the trade fairs and visit exhibitions and off-site events.

Highlights of the Berlin Fashion Week are the trade fairs Premium Exhibitions at Station Berlin, Neonyt Berlin at Kraftwerk, Seek and Bright at Arena Berlin, Show & Order at Kühlhaus, the Panorama at Messe Berlin and Selvedge Run at Palais am Funkturm as well as the shows of the Mercedes-Benz Fashion Week at E-Werk. In addition, 40 established & young designers will present their collections at Der Berliner Salon (Kronprinzenpalais).

Provisional Programme for selected designers

| 14th January 2019 | AM  arrival, set-up designer showroom booth, Fireside Dinner Chat (Networking  Event)
| 15th-17th  January 2019 | Designer Showroom @Trade  Fair  TBC
| 15th January 2019 | FashionTech & Workshops  @Kraftwerk
| 16th January 2019 | FashionSustain & Workshops @Kraftwerk
| 17th January 2019 | Individual Time & Dismantling of the designer showroom booth, departure

Costs

Travel and accommodation costs will be taken in charge by the hosting organisation - the  Fashion  Council Germany.
| Flights and/or train ticket in economy class (maximum budget will be communicated separately to each country). 
| Hotel in Berlin  (selected by the organiser).  

Timeline for application

| 24th September 2018 | Callout    
| 19th October 2018 | Application deadline  
| End of October | Result of the selection

Application  criteria  

Requirements for designers looking to participate in United Fashion activities:

General United Fashion requirements:
| Have official HQ in one of the UF partner countries  
| Be supported and recommended by one of  the UF partners    
| Motivation to participate in the UF  project  

Commercial  requirement:     
| Have a ready to wear collection to showcase abroad: men/women/accessories (shoes, bags, no jewelry)    

Export requirement:  
| Maturity of the collection ready for exportation, relevance for the German market and having a clear export strategy  
| Have past experience in an international showroom    

Distribution requirement: 
| Have  a  minimum  of  3  sales  points
| E-commerce is an added value (brands with own online shop or available on other international online shops)    

Communication requirement: 
| Have a clear communication strategy for your brand  

Requirements specific to the partner country - Germany:  
| To  specify: commercial and/or high-end designer brands   
| To  specify: designer brands with full collections and/or mono-product    
| Motivation to explore the German market and to take part in the UF @ Berlin Fashion Week programme    
| Clear interest for one of the topics of the summit: fashion tech, sustainable fashion,  production,  etc.    

Selection criteria

| Product: product quality    
| Image: quality brand image    
| Distribution: maturity for exportation and commercial strategy    
| Relevance: relevance of the brand to the German market    
| Motivation: motivation of the brand to participate in the project and to explore the German market

How to apply

To download the application form, information guide and further reading please click here.

If you are interested in applying, submit your application to the country of your legal seat:  

| Belgium (Brussels): elke.timmerman@mad.brussels and info@united-fashion.eu
| Belgium (Flanders): ann.claes@flandersdc.be and info@united-fashion.eu
| France: nicolas.nesson@maisonsdemode.com and info@unitedfashion.eu
| Germany: sara.teske@fashion-council-germany.org and info@united-fashion.eu
| Portugal: joana.jorge@modalisboa.pt and info@united-fashion.eu
| Latvia: project@bffederation.com and info@united-fashion.eu
| Balkans (Albania, Bosnia & Herzegovina, Kosovo, Macedonia, Montenegro, Croatia, Slovenia,  Serbia): info@fashionweekendskopje.mk and info@united-fashion.eu

Your application should be sent by 19  October  2018 at the latest and should include:    
| The application form filled in  
| A brief description of your brand and collection (max. 1.000 signs without spaces)    
| A lookbook of  your Spring Summer 2019 collection (previous collection)    
| Minimum 5 pictures of your collection, separately of the lookbook, for communications purposes 

German fashion market

Germany is Europe’s largest national economy and its biggest consumer of apparel and footwear, according to Euromonitor. Germans like functional wear and rather go for understatement and simplicity. Subtle and less ‘fashion’ labels are the most appreciated by the consumer.

Berlin is the creative epicentre of Germany. Unpretentious, edgy and socially conscious, Berlin hosts several pioneer stores including Andreas Murkudis, The Store, Voo Store and Bless, each
offering ground-breaking fashion and interior design objects. 

United Fashion

The United Fashion project is carried out by a cluster of 8 organisations active in the fashion sector in Europe, namely MAD Brussels (BE), Flanders DC (BE), ModaLisboa (PT), Baltic Fashion Federation (LV), Maison de Mode (FR), Fashion Weekend Skopje (MK), Fashion Council Germany (DE) and Not Just A Label (UK). The aim of this project supported by the Creative Europe programme of the EU is to enhance the culture of fashion designers across Europe to be more business minded and at enhancing their competitiveness internationally, without limiting their creativity. 

Through a number of international network events and transdisciplinary training workshop, more than 150 fashion designers will have the opportunity to participate by showcasing their collection, getting to know and understand several European markets, developing new skills in fashion tech, sustainable fashion, production, craftmanship, business models… between 2017 and 2021. 

Calls will be sent out to participate to the upcoming fashion weeks and events in Europe:

2019 | March | Fashion Weekend Skopje by FWSK
2019 | September | 48H Mode Lille by Maisons de Mode

2020 | March | Lisboa Fashion Week by ModaLisboa
2020 | November | Fashion Talks Antwerp by Flanders DC 

2021 | March | Final event / Madifesto by MAD Brussels
2021 | March-June | Exhibition curated by Not Just A Label

Further Information

For more information please view the website here.
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United Fashion a project by:

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