The United Fashion project
The United Fashion Project is carried out by a cluster of 8 organisations active in the fashion sector in Europe, namely MAD Brussels (BE), Flanders DC (BE), ModaLisboa (PT), Baltic Fashion Federation (LV), Maison de Mode (FR), Fashion Weekend Skopje (MK), Fashion Council Germany (DE) and Not Just A Label (UK). The aim of this project supported by the Creative Europe programme of the EU is to enhance the culture of fashion designers across Europe to be more business minded and at enhancing their competitiveness internationally, without limiting their creativity.
Through a number of international network events and transdisciplinary training workshop, more than 150 fashion designers will have the opportunity to participate by showcasing their collection, getting to know and understand several European markets, developing new skills in fashion tech, sustainable fashion, production, craftmanship, business models… between 2017 and 2021.
Enhancing business skills
The United Fashion project will address the need for fashion creatives across Europe to be more business minded, without limiting their creativity. This 4-year project is a response to the urgent need to focus on the future, to share market information and to stimulate transnational collaboration and cultural exchange from West to East, from North to South and vice versa.
A number of international network events and cross-border transdisciplinary training workshops will enable more than 150 European fashion designers to participate on a transnational level. It will also be an opportunity to exchange best practices, to learn about innovative design and business skills, and to gain specific market insights at a larger level than they are used to.
Connecting designers, producers, buyers and consumers
The United Fashion project is carried out by a cluster of eight European fashion support associations, from six different countries, promoting entrepreneurial creativity and innovation to enhance business opportunities for European fashion designers.
The consortium members represent a spread of traditional fashion design centres (such as UK, France, Belgium), traditional manufacturing regions (such as Portugal, Latvia) and newer, growing regions (such as Macedonia).
Via a cross-border cooperation set up in Denmark, France, the Baltic region, Macedonia, Portugal, UK and Belgium, international designer showrooms will enable fashion professionals to have access to on-site market knowledge and new business opportunities by meeting local buyers, producers, press and consumers.
The European fashion support associations involved in the United Fashion project are:
Maisons de Mode Lille – Roubaix (FR)
Fashion Council Germany (DE)
Not just a Label (UK)
Fashion Week Corporation (Macedonia)
Moda Lisboa (PT)
the Baltic Fashion Federation (Latvia)
Flanders DC (former Flanders Fashion Institute) (BE)
MAD, Brussels Fashion and Design Platform (lead partner) (BE)
2017 | 14th-15th November | European Fashion Summit MAD Brussels, Brussels
2017 | 16th November | Fashion Talks Flanders DC, Antwerp
2018 | 3rd-7th July | Berlin Fashion Week
2018 | 24th -28th October | Riga Fashion Week
2019 | March | Fashion Weekend Skopje by FWSK
2019 | September | September | 48H Mode Lille by Maisons de Mode
2020 | March | Lisboa Fashion Week by ModaLisboa
2020 | November | Fashion Talks Antwerp by Flanders DC
2021 | March | Final event / Madifesto by MAD Brussels
2021 | March - June | Exhibition curated by Not Just A Label
United Fashion is a 4-year project, co-funded by the Creative Europe program of the European Commission. It was chosen among 14 other large scale applications, out of 548 projects: