Njal & Pitti Immagine

NJAL Projects
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22 September 2011

NJAL & Pitti Immagine

NOT JUST A LABEL and Pitti Immagine join forces to let 8 emerging fashion designers make their debut at the Pitti Immagine women’s fairs, during Milan Fashion Week, from 24 to 26 September.

NOT JUST A LABEL and Pitti Immagine join forces to let 8 emerging fashion designers make their Italian debut at Touch!, neoZone and cloudnine, the Pitti Immagine women’s fairs, during Milan Fashion Week, from 24 to 26 September.

For the first time NOT JUST A LABEL (NJAL) – the world’s leading online platform for showcasing and supporting pioneers in contemporary fashion – is taking part in an international fashion fair, chosen by Pitti Immagine as a special partner for a site-specific project.

howitzweissbach sheer cape and red leotard

NJAL and Pitti Immagine are giving 8 of the most promising designers the opportunity to showcase their Spring-Summer 2012 collections for the very first time at Touch!, neoZone and cloudnine, during Milan Fashion Week. These 8 designers will present their collections in a venue of over 1,500 sq ft exclusively dedicated to them at NHow Hotel (Via Tortona 35), one of the edgiest areas in Milan.The 8 selected designers are: Angela Bang, Eleanor Amoroso, Fanny and Jessy, Howitzweissbach, Juliaandben, Pedro Pedro, Reality Studio, Veronica B. Vallenes.These designers exemplify NJAL's commitment to pushing the boundaries of digital fashion.

NJAL’s company philosophy expresses the importance of giving support to emerging designers from all over the world. With the Italian market increasingly becoming more important for up and coming talents, this partnership enables 8 of NJAL’s most wanted ‘Black Sheep’ to break new ground, getting in touch with an international audience of buyers and press.

Pitti Immagine organises Touch!, neoZone and cloudnine. a network of interconnected fairs focusing on capsule collections, research, experimentation with products and emerging names, and attracting at each edition more than 7,000 international top buyers.

NOT JUST A LABEL and Pitti Immagine have a common belief in scouting new talents in fashion, thus pushing the boundaries of new online media.Thanks to this partnership, Pitti Immagine and NJAL will continue to fly the flag for innovation and pioneering spirit in contemporary womenswear and accessories design.

model wearing red swimsuit and visor cap


ANGELA BANGAngela Bang is based in Barcelona, and she graduated from Ied Barcelona in 2007. Her work adds a touch of masculinity to a collection filled with memories of Twenty-somethings and 1980’s raw power. Her “Fringed” collection emphasises freedom of movement and the playfulness of the body.

ELEANOR AMOROSOLondon based designer Eleanor Amoroso launched her label last season after attracting attention for her uniquely handcrafted graduate collection. The brand encompasses modern elegance with a tough, darker side with perhaps the most intriguing thing being the fact that each piece is made entirely by hand.

FANNY AND JESSYFanny and Jessy are a design duo who originate from Somerset and graduated from the London College of Fashion in 2009. Their clothes have been worn by performers such as Lady Gaga, Rihanna, Kele Okereke (Bloc Party), Saint Saviour of Groove Armada and Caroline of Kap Bambino.

HOWITZWEISSBACHEva Howitz and Frieder Weissbach are the designers behind Howitzweissbach, an international fashion label from Leipzig (Germany). They work conceptually with a unique style to produce clothes, shoes, stockings and accessories from luxurious fabrics and materials.

JULIAANDBENJulia Heuse and Ben Klunker founded their eponymous fashion label after graduating from ESMOD in 2006. The label’s search is focused on a balance between commercial and conceptual, classic and avant-garde and mixes glamour with a unique Berlin street style.

PEDRO PEDROPedro Pedro (born in 1973), completed a Fashion Design Course at the Academia de Moda do Porto. He began doing fashion illustrations, launching his brand in 1998. PedroPedro's clothes achieve style through immaculate construction, allowing women to feel elegant and confident with an edge.

REALITY STUDIOSvenja Specht is the German designer behind the label Reality Studio. After working in Paris, Germany and China in the fields of graphic, product and fashion design, she started her own label in 2005 in Berlin. Her design combines multicultural influences with an androgynous elegance which results in very special but always wearable collections.

VERONICA B. VALLENESVeronica B. Vallenes is a prize winning Norwegian designer based in Copenhagen. Her design juxtaposes the edgy and cool with the feminine and elegant. Focusing on straight lines and silhouettes, she combines vintage with contemporary references and adds a touch of the exotic.


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