Hyères 2013 Call for Entries
Every Spring in the South of France, the ‘International Festival of Fashion and Photography’ spotlights young promising artists in the fields of fashion and photography.
On the four days of the festival, young fashion designers present to the public their first collection in a series of fashion shows directed by Maïda Gregoiri-Boina.
The designers' proposals are examined and assesed by an attentive jury of industry professionals. Numerous talents revealed by the past of the festival’s Fashion Competition have since become essential names in the world of fashion: Viktor & Rolf, Gaspard Yurkievich, Sébastien Meunier, Christian Wijnants, Alexandre Matthieu, Stéphanie Coudert, Richard René, Swash, C Neeon, Romain Kremer, Anthony Vaccarello, Julien Dossena, Peter Bertsch, Sandra Backlund, Jean-Paul Lespagnard, Matthew Cunnington, Mareunrol’s, Alexandra Verschueren, Léa Peckre, Céline Méteil, Émilie Meldem, Elina Laitinen & Siiri Raasakka & Tiia Siren, Ragne Kikas, Steven Tai...
To cite only a prominent few, the Festival’s tight-knit bonds with the fashion industry are one of its major assets: leading fashion companies sponsor all events and awards, and thus mark their engagement towards young talent. Designers that have taken part in the Festival as members or the jury count Martin Margiela, Hussein Chalayan, Helmut Lang, Jean-Paul Gaultier, Martine Sitbon, John Galliano, Pierre Hardy, Anna Sui, Jean Colonna, Azzedine Alaïa, Ann Demeulemeester, Christian Lacroix, Riccardo Tisci, Haider Ackermann, Kris van Assche, Dries van Noten, Raf Simons, Yohji Yamamoto...
Through parallel fashion and photography competitions, the Festival International de Mode et de Photographie à Hyères, directed by Jean-Pierre Blanc since its creation 27 years ago, gathers every year under the spotlight ten young fashion designers and ten young photographers under the patronage of an international jury.
An observatory of trends as well as an international launching pad, the Hyères festival has showcased, more than 300 first-time collections by new fashion designers from all over the world and exhibited the works of over 130 young and innovative photographers. On every edition, the festival presents at the Villa Noailles —the landmark cubist villa, built in the 1920’s by Mallet-Stevens — several exhibitions that explore the permeating boundaries between art, photography and fashion.The Festival’s attendance increases year after year, attracting designers, industrialists, trendwatchers, agents, buyers, textile federations, distributors, gallerists, museum directors and department stores.
In addition to the exhibits devoted to the fashion designers and photographers selected through the competitions, curators Jean-Pierre Blanc (fashion) and Michel Mallard and Raphaëlle Stopin (photography) also strives to combine the works of young talents and established artists. Each edition of the festival provides an opportunity to commission projects from two young photographers chosen from among the finalists of previous years: one focusing on the creations of the designers in the competition and the other on the city of Hyères or a carte blanche.
In the past, Jeff Riedel, Cédric Buchet and Erwan Frotin have offered their visions of the fashion collections, while Éric Nehr, Maurice Scheltens, Stefan Ruiz and Charles Fréger have created portraits of the town, its landscapes and its inhabitants. The curatorial program also gives artists who are recognized and respected in the world of the visual arts a chance to be discovered by a wider public. The festival has thus spotlighted the works of Javier Vallhonrat, Guido Mocafico, Jean-Philippe Delhomme, Sølve Sundsbø and Kyoichi Tsuzuki with his "Happy Victims", a series on Japanese fashion fanatics or Viviane Sassen, Norbert Schoerner, Jason Schmidt, Steven Klein, Steven Meisel.
The photography curators, willing to give an historical perspective on contemporary image-making, have staged shows of prominent historical figures whose works still stand out today as strikingly avant-garde : Guy Bourdin (1999), Harri Peccinotti (2000), Saul Leiter (2006), Melvin Sokolsky (2008), Peter Knapp (2009), Walter Pfeiffer (2010) or Erwin Blumenfeld (2011). By the same token, various incursions of fashion into the spheres of music, video and design find their place in the programming. Festival-goers will remember the intriguing duos formed by Jean-Baptiste Mondino and Martine Sitbon, Jean Colonna and Jeff Burton, or Marcus Tomlinson and Hussein Chalayan. Special exhibits mounted on the initiative of Jean-Pierre Blanc have featured a collaboration between Gaspard Yurkievich and Dani Siciliano and a visionary interpretation of French shoes by the Bouroullec brothers Ronan and Erwan.
The festival's aim is to offer young talents a genuine professional opportunity by providing them with material and logistical support, as well as profitable contacts and intensive media exposure. The general public is invited to vote after the fashion shows for an audience award. All exhibitions are admission-free and remain open until end of May.