Fashion & Fantasy | Part 12
Though as we have seen last year, brands such as Burberry do a wonderful job at creating films that are visually striking as well as emotionally engaging and in line with their identity, this year I decided to go down a different route in my selection. The ten films below probably won’t bring you to tears, but they do stand out for their creativity and ability to reinterpret tradition in a fun, lighthearted and modern way.
GCDS XMAS by Marco Adamo Graziosi + Maria Host-Ivessich
GCDS, or God Can’t Destroy Streetwear, welcomes the festive season by unveiling their Fall/Winter collection in a modern Christmas tale.
WE Fashion - Better Together Sweater by Nina Aaldering
Dutch chain WE Fashion reinterprets the Christmas jumper tradition according to the brand’s belief that humankind is better together.
Jo Malone: Crazy Colourful Christmas by Marie Schuller
Director Marie Schuller collaborates with British perfume brand Jo Malone to share her vision of a cool and colourful Christmas.
Bring On The Joy by Warren Fu
Model Selena Sloan celebrates the holidays by partying for 24 hours in the latest campaign by luxury fashion brand Coach.
Mulberry presents: My True Love Gave to Me by Charlotte Wales
The iconic Christmas carol gets a remake in Mulberry’s latest Christmas film, highlighting the brand’s modern heritage and perspective on tradition.
#ReservedForXmas by Gordon von Steiner
Polish fashion brand Reserved brings together a full cast of international models and influencers to celebrates the changing shape of the fashion world.
Sergio Rossi - The Artisanal Orchestra by Virgilio Villoresi
Director Virgilio Villoresi explores Sergio Rossi’s exquisite craftsmanship in a fun and playful animated short.
Cara Delevingne and Matt Smith by Alasdair McLellan
Part of Burberry’s campaign starring Cara Delevingne and Matt Smith, this video features the brand’s collection of seasonal pieces.
Christmas is Coming by Rankin
Photographer and director Rankin shares his own raunchy version of The Twelve Days of Christmas for British lingerie brand Coco de Mer.