Fashion & Fantasy | Part 12

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20 December 2017 By Niccolò Montanari

Fashion & Fantasy | Part 12


A Monthly Curated Video Selection by Niccolò Montanari: It wouldn’t feel like Christmas without the vast array of ads and campaigns to accompany us during the festive season. Every year, several international fashion players decide to invest in emotional video content with the aim of encouraging us to connect with them.

Though as we have seen last year, brands such as Burberry do a wonderful job at creating films that are visually striking as well as emotionally engaging and in line with their identity, this year I decided to go down a different route in my selection. The ten films below probably won’t bring you to tears, but they do stand out for their creativity and ability to reinterpret tradition in a fun, lighthearted and modern way.


GCDS XMAS by Marco Adamo Graziosi + Maria Host-Ivessich



GCDS, or God Can’t Destroy Streetwear, welcomes the festive season by unveiling their Fall/Winter collection in a modern Christmas tale.


WE Fashion - Better Together Sweater by Nina Aaldering



Dutch chain WE Fashion reinterprets the Christmas jumper tradition according to the brand’s belief that humankind is better together.


Jo Malone: Crazy Colourful Christmas by Marie Schuller



Director Marie Schuller collaborates with British perfume brand Jo Malone to share her vision of a cool and colourful Christmas.


Bring On The Joy by Warren Fu



Model Selena Sloan celebrates the holidays by partying for 24 hours in the latest campaign by luxury fashion brand Coach.


Mulberry presents: My True Love Gave to Me by Charlotte Wales



The iconic Christmas carol gets a remake in Mulberry’s latest Christmas film, highlighting the brand’s modern heritage and perspective on tradition.


#ReservedForXmas by Gordon von Steiner



Polish fashion brand Reserved brings together a full cast of international models and influencers to celebrates the changing shape of the fashion world.


A Magical Holiday by Johan Renck



Following last year’s long-form spot, H&M is back with a fantasy world featuring rap superstar Nicki Minaj and actors Jesse Williams and John Turturro.


Sergio Rossi  - The Artisanal Orchestra by Virgilio Villoresi



Director Virgilio Villoresi explores Sergio Rossi’s exquisite craftsmanship in a fun and playful animated short.


Cara Delevingne and Matt Smith by Alasdair McLellan



Part of Burberry’s campaign starring Cara Delevingne and Matt Smith, this video features the brand’s collection of seasonal pieces.


Christmas is Coming by Rankin



Photographer and director Rankin shares his own raunchy version of The Twelve Days of Christmas for British lingerie brand Coco de Mer.

Further Reading