Fashion And Fantasy | Part Three

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19 December 2016 By Niccolò Montanari

Fashion and Fantasy | Part Three

Niccolò Montanari's monthly curated fashion film edit returns with a festive theme

For the third installment of Fashion and Fantasy, we will be diving into video content specifically created for the festive season. The films I selected range from Kathryn Ferguson’s celebration of the zodiac with Enter the Zodiac for Selfridges; to Wes Anderson’s latest involvement with the fashion world, Come Together for H&M. 

In particular, this selection is meant to show how brands and labels have, over the years, gradually been embracing storytelling in their video content. Take for example Burberry’s The Tale of Thomas Burberry by Asif Kapadia – this video feels more like the trailer for a feature film than a Christmas advert. Or Mulberry Christmas - It's What's Inside That Counts by Albert Moya – a two part film and playful insight into the life of a British family played by children. 


White Christmas by Lady Gaga, Nick Knight and Ruth Hogben

The first one on the list is a 2012 Christmas classic. In this collaboration between Lady Gaga, Nick Knight and Ruth Hogben, SHOWstudio delivers a unique festive film featuring Gaga singing ‘White Christmas” dressed in Alexander McQueen and Nasir Mazhar.


Swans - Happy Holidays, by Jenni Kayne by Jessica Hundley and Maurice Harris

American designer Jenni Kayne releases a playful happy holidays film featuring dancers in custom-made swans outfits. 


Enter the Zodiac / Selfridges Christmas by Kathryn Ferguson

With Enter the Zodiac, director Kathryn Ferguson celebrates the twelve Zodiac signs through an Instagram film series for Selfridges. 


Reincarnation by Karl Lagerfeld ft. Pharrell Williams, Cara Delevingne & Géraldine Chaplin

Directed by Karl Lagerfeld himself and featuring Pharrell Williams and Cara Delevingne, 'Reincarnation' tells the story of the origins of the iconic Chanel jacket.


House of Fraser - Your Christmas, Your Rules by Ace Norton

Director Ace Norton delivers a dance-filled Christmas short for the British department store. With a cast featuring a range of aspirational characters, the advert celebrates rebellion and independence of style.



The Tale of Thomas Burberry by Asif Kapadia

Director Asif Kapadia releases something that feels more like a trailer for a feature length film than an advert for Burberry. The gripping narrative recounts 20th century British history through Burberry founder Thomas Burberry’s milestones. 


Mulberry Christmas - It's What's Inside That Counts: Part I by Albert Moya


Mulberry Christmas - It's What's Inside That Counts: Part II by Albert Moya

Showcasing quintessentially British fashion, this two-part Christmas film for Mulberry recounts the pains and joys of Christmas family time through child actors.


Versace - Magic Factory by Elena Petitti di Roreto

Italian director Elena Petitti di Roreto is back with her interpretation of Santa’s workshop in her new film for Versace.


Come Together, Wes Anderson featuring Adrien Brody for H&M

In his most recent collaboration with the fashion world, Wes Anderson delivers a fashion short that features the colours and nuances of The Grand Budapest Hotel.

Further Reading