Condé Nast International Luxury Conference: The Language Of Luxury

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10 April 2018 By Katherine Fox

Condé Nast International Luxury Conference: The Language of Luxury


The Condé Nast International Luxury Conference kicks off next week in Lisbon, and Not Just a Label’s Founder, Stefan Siegel, will take to the stage once again.

This year’s conference—the fourth iteration of the event put on by Suzy Menkes—will focus on “The Language of Luxury,” looking at the threads that bind countries across continents as the colonialism of the past connects with present and future. There are countries that are linked by language – like Brazil with Portugal; or social and cultural connections that brought French taste to Lebanon. Investment from new super-rich territories is flowing through these links as trade and consumer ties are re-established. This map of influences is already drawing fresh and valuable connections which, in return, offer powerful opportunities for the international luxury and fashion industry.

Bringing together some of the top minds of the world of luxury, the Condé Nast International Luxury Conference continues to serve as an influential and exciting place and space to discuss some of fashion’s most pressing issues.

The focus of this year’s conference is an interesting jumping off point from the previous year’s topic: Mindful Luxury. In his keynote speech last year, Siegel spoke about authentic radicalism and the power creatives have to fully embrace what the future holds in terms of the world of fashion.

Vogue’s recap from the keynote presentation hones in on some of the main takeaways:

Calling on CEOs and big businesses to wake up to the demands of the designers of the future, Siegel told the gathered delegates to take note. “Data is the new oil. Whether you like it or not, you have to accept that data will change your business.”

He also asked them to remember that there is a straightforward way to achieve authenticity and connect with customers: “A brand can show authenticity if it stands up for what it’s selling,” he said, adding that it is possible to change, brands just have to want to.

“We need to be more transparent and the only way to make people care is to tell the full story,” closed Siegel. “Changing the world is not an option, it is an obligation – at least to try.”


Drawing from last year’s key takeaways and looking ahead to next week, we truly can’t wait to see what’s in store for this year’s event. Stay tuned for more!

 

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