Doriane van Overeem is a Belgian designer graduated in June 2013 from La Cambre Mode (s), Brussels. Having built her career working in the studios of Manish Arora, Bernhard Willhelm, Meadham Kirchhoff and Louise Gray, she sold her first collection in Opening Ceremony Los Angeles, London and New York.
In November of the same year, she exhibited at Galeries Lafayette in Paris, Ciara also wearing one of her creations was voted "Best Look of the Fall" by Vogue. And in April 2014, she created an exclusive look for Minnie Mouse in collaboration with Disney Benelux, with the exhibition at MoMu, Antwerp.
She always had a deep need to create and the desire to assert a strong statement through fashion, so it becomes obvious for her to start her own eponymous brand of women's high end ready-to-wear in September 2014, which can be found today in Brussels, Cologne and Paris concept stores.
The brand image symbolizes the "Grunge Chic" style, unique and feminine : floral prints mixed with unexpected textures. All the samples and production are made in Belgium, which develops a real "savoir-faire" and guarantees perfect finishes, to counter mass consumption and educate the public to go against modern slavery.