Zurda

SANTIAGO DE CHILE
City:
SANTIAGO DE CHILE
Country:
chile
Production Location:
chile
Contact Designer

Collection – CARBON14

This collection is inspired by coal, its shape and natural composition. Abundant in the subsurface of Patagonia, it is also present as carbon in everything we know. 
In Carbon14, Zurda seeks to spread the majesty of the territory where her creator was formed, Chilean Patagonia.  These pieces of innovative jewelry are made out of a material which is more than 30 million years old.  Redefining mineral coal and valuing it as a jewel, Zurda presents a collection with simple lines in order to give her diamonds in the rough center stage.  

“Coal, as a material, speaks of territory.  In this case, of Chilean Patagonia- an unknown place, difficult to access, sometimes hostile but with an infinite potential for warmth. 
It speaks of cold and even lands eroded by the wind, of inaccessible and icy hideouts that are both equally impressive and unforgettable. 
It speaks of its people, its history, its indigenous population extinct long ago. 
Coal has always been there. 
Through everything it has been a silent witness, a founder, a conqueror, and nowadays the economic sustenance of our Patagonia. 
Coal is an untapped treasure; the diamonds that never became diamonds. 
It is a source of infinite potential. 
Coal is also a double-edged sword with the power to both sustain and pollute, embellish and infuriate. 
It is land and it is jewel”
About
Zurda is a Chilean brand created by María Paz Cuadra in 2014 with the intent of spreading Chile’s identity through pieces of contemporary jewelry.  Every piece is 100% handmade by Maria Paz and her team- together they gather materials, design, and produce every collection always focusing on sustainability. Cuadra’s goal is to offer unique objects that tell a story and stand out for their craftmanship.  Zurda is known for experimenting and incorporating non-traditional materials. Zurda speaks from the other side of jewelry.  The brand questions the present and proposes a new way of looking at and valuing jewelry- with a deep respect for the materials, nature, the process of transformation.  These materials include coal from Patagonia, dust from the Atacama desert, and salvaged silver.  This artist seeks to add value to often underused matter. Her idea is to reevaluate the concept of value itself.  As far back as she can remember, Maria Paz has made all kinds of jewelry.  Today, in her studio located in Santiago de Chile, Maria Paz is dedicated to creating pieces for people who want to express themselves through what they wear.